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Technology

This startup wants to make online education more personalised with avatars and AI

By Shilpa Aggarwal
Last updated: April 7, 2025
8 Min Read
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During the height of the pandemic, India saw an ed-tech boom, with classes held digitally and teachers hosting sessions for free. A paid offering was available for students who wanted additional features such as homework and tests. However, as enrollment in these online classes grew, the cost of membership also substantially increased, creating a divide and cutting off children from less-privileged backgrounds from accessing education.

However, a Delhi-based startup led by a data scientist is thinking differently to tackle this problem. It is introducing digitally created humans—virtual teachers or artificial intelligence-generated avatars—that will teach students anytime, testing a new approach to online education without human teachers.

This experiment sets the startup apart in the ed-tech space while reducing the cost of hiring star teachers, who often receive hefty paychecks from ed-tech companies, driving up coaching membership costs borne by parents.

Started by Mridu Andotra earlier this year, Genius Mentor, a SaaS-based platform, aims to disrupt traditional educational models by offering quality education at affordable prices through generative artificial intelligence technology and AI avatars, which act as subject-specific teachers.

“Each student in a class is strong in some subjects and weak in others. For example, some students may excel in mathematics but struggle with physics. Our platform analyses a student’s strengths, weaknesses, and learning speed to create a knowledge graph. Based on this data, it generates a personalised learning curriculum. It then identifies the key areas a student needs to improve on and helps them work on those concepts,” she explained, highlighting how the startup leverages artificial intelligence to achieve this.

Unlike traditional teaching methodologies, which focus on testing and grading students based on the chapters taught in class, Andotra’s AI-based system goes beyond that by addressing students’ weaknesses, even if they stem from previous academic years.

Because the notion was not obvious in the eighth grade, it is possible that a student in the ninth grade has weak regions that started in that grade. Our system finds these gaps, extracts pertinent prerequisite subjects, and builds a knowledge graph. The red portions of this graph draw attention to the shortcomings, while the blue portions show the positives. Providing students with knowledge that is specifically suited to their weak areas is intended to maximize their strengths and minimize their shortcomings by the end of the course. That is our primary goal,” she clarified.

According to Andotra, her method is heavily reliant on data, and every report she creates for a student is given to the student’s parents so they can see where their child needs to grow. According to Andotra, creating a customized report makes it simpler for parents, educators, and even students to pinpoint areas of weakness and concentrate on strengthening them.

The AI learning platform is unique in that it can modify the curriculum according to each learner’s needs and pace of acquisition. In contrast to learning in a class of sixty, this guarantees that students receive individualized attention, simulating the experience of hiring a private tutor for one-on-one instruction.

Using information gathered from the web, Arihant publications, and NCERT books, Andotra’s Genius Mentor is trained using Large Language Models (LLMs) and artificial intelligence to produce lectures, notes, and tests. The web-based platform makes use of APIs from both closed models like GPT and open-course models like Visceral AI and Llama.

She stated that scaling to a very large level requires GPUs and that they must ensure that the processing speed is fast enough without any lag. “The challenge is not training the data; rather, the bigger challenge for us is that every student has a different knowledge graph, and the content needs to be regenerated for each student repeatedly,” she said.

Perhaps the reason Genius Mentor stands out from other ed-tech companies is that it has developed AI avatars, which means that students can learn at any time from AI-generated instructors who are available around-the-clock. “All of these avatars were created by AI. Andotra said, “We have not used a teacher’s footage to make an AI avatar. AI characters will be able to interact. They will highlight your shortcomings,” she continued.

However, there are plans to launch AI teacher avatars on the platform, where Andotra’s team will collaborate closely with educators, especially those who conduct their own coaching centers or give lectures on YouTube, to provide them the ability to design and deliver their own courses.

Andotra concurred that it is advantageous to have an instructor with years of expertise. “We want to make sure that we are taking advantage of their strength in order to help teachers.” They can design a course that would have required a significant amount of time otherwise. They can create their courses utilizing our platform, and we can collaborate with them,” she said.

It will operate similarly to a teacher AI marketplace, with a 50/50 revenue arrangement, Andotra continued. In essence, AI professors can be made to look like genuine teachers in order to receive royalties. According to her, “people sometimes buy courses based on a teacher’s face value.”

The platform covers K-12 education (1st–12th grade) and also plans to offer courses for competitive exams like UPSC. Andotra said she wants to make online education affordable, which is why subscription costs are being kept between Rs 200 and Rs 500. For UPSC, pricing will be different, ranging from Rs 500 to Rs 800. Currently, the platform supports English and Hindi, with plans to expand to regional languages. It is in beta testing with a small group of students, with an official launch set for the second week of April.

Because there are no human [teachers] involved, we have been able to reduce the cost of the courses. They are not receiving salary from us. AI is the engine behind all we do.

To test the platform, Andotra’s team collaborates with several educational institutions, such as Delhi’s Tagore International School. “We are preparing it for use in the classroom. Along with the teachers, we are working on it. Most likely, it will be finished by May.

“No Indian ed-tech platform has ever measured the benefit it offers students. We will use our personalized learning algorithm and learning capabilities to gauge this impact once we introduce our platform to schools. We want to record student growth, thus even if scores increase by 30%, we want to record that information.

Andotra thinks that since AI is now capable of handling lesson planning, teachers should not concentrate only on that task. Rather, the function of an educator should be to mentor, guide, and engage with pupils more.

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ByShilpa Aggarwal
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Shilpa focuses on health, wellness, and social issues affecting daily lives. Her writing empowers readers with awareness and practical tips.
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