Technology and artificial intelligence (AI) have infiltrated almost every industry imaginable. For better or worse, AI is here to stay — and it’s only getting smarter.
In 2022, OpenAI, an artificial intelligence research and development company, created a tool called ChatGPT. This tool has the potential to change even more about each industry as we know it today, even the marketing and advertising industry.
Keep reading to find out how.
What is ChatGPT?
ChatGPT is an AI computer program that uses its intelligence to intake, comprehend and produce a response that mimics the natural diction of human language.
The program uses a transformer-based neural network that works off of so much data that the AI can analyze that information and create a response from it. When a human user converses with ChatGPT, the AI processes the human text and generates the answer based on the data it has access to.
The technology also considers context, syntax and word associations, which is how it can produce responses that mimic human speech and writing.
Whether it’s questions, answers, essays or entire conversations, this technology is meant to carry on as a human would.
Top 11 ways marketers can use ChatGPT
1. Content creation
One of the biggest tasks for marketers is content creation. How can they grab the attention of consumers? What are the most significant trends? Or better yet, how can they create a trend?
While it takes an exceptional marketer to have an accurate pulse on the culture, ChatGPT can certainly make content creation smoother. ChatGPT can write product descriptions, headlines, blog posts, call-to-actions and other written content and make it sound just like a human.
Marketers can create compelling content in a fraction of the time with the assistance of ChatGPT, including:
- Blog posts: Marketers can enter keywords and specific requirements into ChatGPT, and the AI model will create high-quality, original content that is SEO-friendly and engaging for the target audience.
- Social media posts: ChatGPT can generate social media posts for various platforms, including Facebook, Twitter and LinkedIn. The AI technology will search its database for trending words and optimize short, quippy captions or longer, blog-style captions for the user.
- Video scripts: ChatGPT can generate video scripts for marketing and promotional videos. Whether it’s a commercial or a full-length feature, ChatGPT can do it. Remember that the AI software will likely ask several follow-up questions about information and style, but it is possible.
2. Lead generation
Because of its linguistics capabilities, ChatGPT can carry on interactive text-based conversations to problem-solve with site visitors.
During these conversations, ChatGPT is not only helping customers, but it is also gathering information that can be used for lead generation and lead nurturing. Marketers can also use ChatGPT to engage with website visitors and valuable segmentation information.
- Chatbots: Marketers can use ChatGPT to build chatbots for their ecommerce sites and social media platforms. Chatbots can engage with visitors, just like humans, to provide information about products and services and collect contact and preference information for lead generation purposes.
- Lead scoring: ChatGPT can be integrated into a lead scoring system to help identify and prioritize high-quality leads. Generally, this takes some kind of lead scoring matrix or program; however, ChatGPT analyzes a visitor’s interactions with a website, social media or chatbot and assigns a score based on whichever factors the marketer would like.
- Targeted email campaigns: Because ChatGPT can store and analyze so much data, it can generate personalized email campaigns based on a consumer’s behavior and interests. By analyzing a customer’s interactions with the website, social media or chatbot, ChatGPT can generate highly targeted emails to help increase the effectiveness of email campaigns and conversions.
3. Email marketing
ChatGPT will generate personalized email campaigns based on customer behavior and preferences. Marketers can utilize AI to ensure emails are tailored to each customer based on interests and buzzwords. The best ways to do this include the following:
- Subject line optimization: A subject line is the first thing a recipient sees. It either pulls them in or gets sent to the trash. ChatGPT can test, generate and provide recommendations for various subject lines to find the best-performing ones for a specific audience.
- Email segmentation: ChatGPT can analyze consumer behavior, identify common patterns based on interaction and segment email lists based on recipient behavior, preferences and interests.
- A/B testing: Marketers use A/B testing to analyze the performance of different email variations from subject line to format. ChatGPT can optimize email campaigns by analyzing the performance of different email variations and providing recommendations on which are likely to be the most effective for a particular audience.
4. Customer service
ChatGPT is an excellent resource for providing 24/7 customer support, so your ecommerce site is available to consumers no matter their time zone or shopping needs. Train ChatGPT as a chatbot to answer FAQs, support requests and more needs like:
- Automated Chatbots: ChatGPT can handle simple and routine customer service inquiries, such as order tracking, account information and product information.
- Self-Service: ChatGPT can provide customers with self-service options for resolving their issues like referrals to FAQs, tutorials and videos.
- Multi-Language Support: It can be difficult to find customer service agents who speak more than one or two languages, and customers from all backgrounds need assistance. ChatGPT is a customer service representative that speaks multiple languages, making it easier for companies to serve customers globally.
ChatGPT will help with time and resources, as the AI can help sites assist more customers and provide cheaper labor for companies. In turn, this frees up time for human employees to focus on customers with more complex needs.
While this might not seem like a form of marketing, nurturing return consumers helps ensure that they have a positive experience with your brand.
