Introduction: A Movement Born in Karnataka
When we talk about fitness supplements in India, the market is often dominated by costly imports or cheap products loaded with sugars and preservatives. But in the heart of Karnataka, a homegrown brand has been rewriting the rules. Indian Bison, founded by Mysuru entrepreneur Srikanth, is more than just a supplement company—it’s a movement of pride, health, and trust.
Now in its 8th year, Indian Bison has already won the trust of over 8 lakh customers, backed by doctors, fitness coaches, and parents across Karnataka. With its commitment to using only natural food sources like oats, milk, cocoa, stevia, and MCT oil, the brand offers supplements that are safe, affordable, and proudly made in India.
Why Indian Bison Stands Out in the Fitness World
Many fitness supplements in the market use harmful fillers, artificial sugars, or preservatives. These might give short-term results but often create long-term health problems. Indian Bison takes a different path.
- Natural Ingredients Only – No harmful fillers, no preservatives.
- Safe for All Ages – Trusted by doctors and parents.
- Affordable for Everyone – Fitness shouldn’t be only for the rich.
- Backed by Real Stories – Transformations that inspire confidence.
As Dr. Ramesh, a Bengaluru-based nutritionist, explains:
“Indian Bison is a safe, natural product. It avoids harmful fillers seen in many imported brands.”
For many youngsters, the temptation of unsafe shortcuts is high. But as fitness coach Pradeep from Mysuru puts it:
“Most youngsters chase unsafe shortcuts. This brand finally gives them a safe and affordable path.”
Parents’ Perspective: Trust and Safety
Parents often hesitate when it comes to supplements, worried about their children consuming unsafe products. But Indian Bison has earned their trust.
Lakshmi Devi, a government school teacher, shares:
“We always worried about our son’s health but did not trust costly imports. When we saw Indian Bison, we knew it was safe and proudly from Karnataka.”
This trust has turned Indian Bison into more than a supplement—it is now a symbol of fitness confidence for families across Karnataka.
Real Stories of Transformation
Indian Bison’s success is not just about sales numbers—it’s about real people and their journeys. Here are some inspiring examples:
- Police Aspirant’s Success: A young man preparing for police fitness tests gained healthy weight with Indian Bison and cleared his physical rounds with confidence.
- Marriage Acceptance Story: A student once rejected for being too skinny gained 5kg in just 20 days with Indian Bison and later proudly shared his success at his wedding.
- Breakup to Breakthrough: One youngster rebuilt his body and self-esteem after a breakup, saying: “Now I am proud of myself.”
These stories highlight that Indian Bison is not just about building muscles—it’s about building confidence, pride, and respect.
Founder Srikanth: From Skinny Teen to Fitness Entrepreneur
The story of Indian Bison begins with its founder, Srikanth, who grew up in a disciplined fitness environment in Mysuru.
- His father was a police officer, inspiring discipline.
- His mother followed a regular gym routine, setting an example.
- As a teenager, Srikanth was six feet tall but weighed only 42kg.
Instead of accepting his struggles, he transformed his life, building his body to 86kg of healthy muscle. This journey brought him respect, confidence, and a vision to help others.
“Fitness should not be for the rich only. It should be for every student, every parent, every household. Indian Bison is Mysuru’s contribution to India’s fitness culture.” – Srikanth
During his MBA in Mysuru, Srikanth and a friend researched natural protein solutions. After many failures, they finally discovered the key: the problem wasn’t protein itself, but the cheap fillers brands used. By focusing only on natural food extracts, they created the safe formula that became Indian Bison.
The Growth of a Movement
Launched eight years ago, Indian Bison has since grown from a small Mysuru startup into a brand that now serves customers all over India.
- 8+ years of trust
- 8 lakh+ customers served
- Endorsements from doctors, trainers, and parents
- A proud brand of Karnataka
Even during Covid lockdowns, when shops were closed, the company continued serving customers directly and offered diet guidance along with supplements.
As Srikanth recalls:
“We started with a fire to help people afford safe supplements. Even during Covid, we continued to serve customers directly, adding value with diet guidance.”
Why Karnataka Loves Indian Bison
Indian Bison is more than a supplement brand. It has become part of Karnataka’s cultural identity. From small towns to cities, it represents fitness pride, affordability, and safety.
- Doctors recommend it for being preservative-free.
- Coaches trust it for giving athletes safe results.
- Parents choose it over costly imports.
- Youth embrace it as a confidence booster.
As one parent from Mandya shared:
“I trusted Indian Bison because it comes from Karnataka. We feel safe giving it to our children.”
The Brand Philosophy: Fitness for Everyone
Unlike many international supplement brands that target elite athletes, Indian Bison’s vision is inclusive. It believes fitness should be accessible to all:
- Students preparing for exams or fitness tests.
- Youngsters struggling with low weight or self-confidence.
- Parents who want healthy, safe products for their children.
- Everyday people who simply want to feel healthier and stronger.
This inclusive mission has turned Indian Bison into a movement, not just a company.
Digital Presence: Connecting With the Youth
Indian Bison is active on social media, inspiring and engaging with fitness enthusiasts across India.
-> Follow Indian Bison on Instagram for stories, updates, and transformations: Indian Bison Instagram
By sharing real experiences online, the brand connects with thousands of young people every day.
The Road Ahead: Building India’s Fitness Culture
As Indian Bison enters its next phase, the vision remains clear: to make fitness natural, safe, and affordable for all.
Future goals include:
- Reaching more rural areas of Karnataka.
- Expanding across India with the same quality and values.
- Educating youth about safe fitness practices.
- Continuing to create real-life success stories.
Srikanth emphasizes:
“This is not just a company, it is a movement. I want every youngster to feel confident, respected, and fit.”
Conclusion: A Brand That Cares
In just eight years, Indian Bison has transformed from a dream in Mysuru into a trusted supplement brand for 8 lakh customers. Backed by natural ingredients, parent trust, doctor endorsements, and inspiring stories, it has become Karnataka’s proud fitness brand.
It’s not just about muscles or supplements—it’s about health, respect, and confidence.
If you’re looking for a safe, natural, and affordable path to fitness, Indian Bison is not just a product—it’s a movement you can be part of.
- Check them out here: Indian Bison Instagram
- Check them out here: Indian Bison Linkedin
